In the underground car park, at the elevators and staircases and even in the washrooms, #PIONIERGEIST has been accompanying colleagues in Essen, Dortmund and Hamburg on their way to the office since Thursday. In the elevator it says: “Who has something to say, does not need elevator music”, on the toilet mirror emblazoned the demand: “Do it like Michael: Start with the man in the mirror”, and a poster reminds you what innogy is all about : “We do not do anything big here. Only the world a little bit better. “Because we at innogy, of course, continue to work on the future of the energy industry – with curiosity and #PIONIERGEIST.
“It’s all about showing our employees why it pays to be part of innogy,” explains Sina Schulze, responsible for the Employer Brand. But also with a view to the outside: innogy is still looking for new pioneers – from apprentices to experienced professionals – and wants to continue to do its best. “Because that’s just what makes #PIONIERGEIST” It’s not just a brand, but a mindset, “says Sina Schulze.
“The importance of the employer brand is particularly evident in times of uncertainty and change,” says Arno Hahn, head of human resources at innogy. “The action at the largest German innogy locations should therefore remind all colleagues what we stand for: for # PIONIERGEIST, digitalization, new ideas and innovative business areas. innogy is and will remain a strong and competent driver of the energy transition “, says Arno Hahn.
The fact that we can rightly be proud of the innogy brand is also demonstrated by external analyzes, such as that of the industry magazine Horizont. Accordingly, our young brand since the IPO has been very well received by the outside world. The innogy brand was worth € 1.8 billion recently, according to the brand value analysis “Brand Ticker”. Mira Winter from the Brand Management Team explains: “This means that not only the brand experts perceive innogy as a promising person, but that our customers, investors and applicants trust the brand. That is one of the reasons why we should continue our efforts to successfully advance innogy. ”
